SHOW UP STRONG ‘24
ROLE:
Logo Design
Brand Identity
In Spring 2024, we were contacted by the team from Voter Project to help out with the logo and brand identity system for Show Up Strong 2024, a voter registration organization focused on activating the undecided voters of Philly and the key battleground state of Pennsylvania. The identity system was geared towards first-time voters, tapping into the digital maximalist vibes that Gen Z loves, and lived in a purple color palette which is the official color of the undecided voter.
IMAGERY CREDIT: Show Up Strong 2024 team
PROS:
Woo! Let’s go vote!
CONS:
Well that didn’t go as planned…
