MAKE SPACE

ROLE:

We partnered with Make Space, a Boston-area therapy practice to develop their brand — starting with the name — and bring it to life through a full brand identity exploration. Make Space’s mission is to help young adults (primarily gen z and gen alpha), and provide a safe space for them to communicate comfortably and openly — allowing for soul-healing and growth. The visual identity leveraged hand-drawn assets, reflecting the note-taking ritual encouraged by the practice as a self-reflection and discovery tool.

Naming
Logo Design
Brand Identity

PROS:

Helping to develop a brand from the ground floor.

CONS:

A lot of hand-drawn notes were taken, but no negative notes to report at this time.